Mobile Marketing & Text Advertising – Companies Should Embrace, Practice This Type of Advertising

In theses tough economic times, business owner area facing touch choices regarding their business and the ability to keep customers and get new customers. These choices are all centered around one word…This One Word is ADVERTISING.As a point of emphasis, Advertising was one of a few industries that actually grew during the Great Depression.However, Advertising is not the cure-all as it used to be. More importantly, businesses need to get as much from every advertising dollar spent or they face a hard time keeping customers or getting new prospects.Most advertising, if effective, will get people in the door. But, that is where a lot of business owners drop the ball.They succeed in getting prospects and customers in, but really have no way to “stay in touch” with these new customers/prospects.This is where savvy business owners are turning to a new form of Advertising – Mobile/Text Advertising.With over 4.1 billion cell phone subscriptions in the world, business owners should not get passed over by Text Messaging Advertising.The New York Times calls Text Message Advertising the most powerful advertising form ever.As business owners engage in various forms of advertising, including print (coupons, mailers), TV, radio, etc., the opportunity to get additional information to prospects and customers is greatly increased by utilizing Text Message advertising.You’ve seen Mobile Advertising before – but did you know what Mobile and Text Advertising really consists of?An effective Mobile and Text Advertising program has as a minimum:
Mobile Keyword (just like a domain name)
Mobile Shortcode (short telephone numbers or special numbers)
A more robust Mobile and Text Advertising program goes beyond just sending a text message advertisement to a cell phone, it creates a powerful text message advertising database of all your customers and prospects.Text Message Marketing plans are the easiest way for a business to mass communicate to it’s customers, suppliers, employees and prospects in a very cost effective manner. Text Message Marketing is now one of the most effective and client managed marketing solutions available to all business owners.An example of a Mobile Advertising campaign includes a quick tag line as follows:”Text MCCOY to 41513″ to receive xxx.However, some Mobile companies capture the cell numbers and build the database, and send the text ads out – but the business owner really has no rights to that database. Needless to say, Mobile Marketing is changing how savvy business owners market their business, and how these owners are getting a good return on their advertising investment.Today, mobile marketing is used by Realtors, Insurance Agents, Restaurants, Churches and more. If your business or a business that you know could use such a technological advertising system, do your research and go with a company that gives the business full control of the system and the treasured database. In addition, make sure that the program includes an “opt in” clause, as well as a clearly defined “opt out” system.

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Learn Advantages of Online Advertising

Online advertising has no match when compared with other advertising options. Its popularity is increasing these days because it is affordable and provides high returns on investment. Using this method, any small business can give tough competition to a large and established business and this is the reason this method is adopted by many small businesses owners. This method has helped the small businesses to grow large by picking up thousands of customers in short time. This method provides some great advantages to the ad owners and if you want to advertise your product or service then you must know these advantages.Control of ConsumersThis advertising method gives a control to consumers also. The consumer will have the choice to view the advertisement or forget it. The consumer can also participate in the selling process by providing their feedback about the product. The feedback of consumers will help the developer to know the improvements needed in the product to make it better and competitive. The feedback of consumers also help in the improving the overall sales of a product.Target AudienceWith the help of this method, an advertisement reaches to the maximum targeted audience. It means that an advertisement will be viewed by only interested visitors. This is because the advertisement of the ad owner will be published on those sites only that exist in the same niche. For example, an advertisement of a health product will not be shown to a consumer interested in buying a musical instrument.Easy to plan and executeOnline advertisements are easy to plan and execute because an ad owner can plan his advertisement and execute his plan on his own. No extra manpower is required to plan or execute this method of advertising. If an ad owner lacks the knowledge of submitting their advertisement then they can also hire an expert to do the job for them but they may also learn these techniques and gain experience. An experienced online ad owner can do all adverting work on his own. The ad owners can also make a plan that fits well in their budget so this method is also cost efficient when compared to other offline advertising methods.Easy to publishIt is a time consuming task for the ad owners to get publishers for publishing their advertisements but if an ad owner is using online advertising methods then getting publishers to display the advertisement is very easy. The ad owner only needs to set up an account with Google or other advertising network, design their advertisement, decide their budget and pricing and submit. The publishers in the same niche will start displaying the advertisements because the income of publishers in online advertising is ongoing.The measurement of performance is also easier in this advertising method and this is the reason why the use of online advertising is increasing and this method is becoming popular.

Add Some Novelty To Advertisements

Consumers are bombarded with advertising on a daily basis. It’s estimated that most of us see or hear more than 100 ads per day.This isn’t aerial advertising we’re talking about. Nope, we’re talking about basic, run of the mill advertisements. We hear radio advertisements for car dealerships, energy drinks and local beauty salons. We see newspaper advertisements for pet and discount stores. We see television advertisements for soft drinks and the latest sugary cereal.But how many of those advertisements would we consider unique, interesting and worth remembering? Few, that’s for sure.If even one of those advertisements was brought to us via airplane advertising, it’s likely we’d remember. Plane advertising is a novel and unique concept and that uniqueness means people remember it.Most of us can’t remember what ads we saw in the sports section this morning. We think there might have been an advertisement for a sporting goods store, and maybe a lingerie store, but that’s about it. The front section might have included an advertisement for a furniture or department store, but we’re not sure.Do we remember the aerial advertising we saw at the beach or the festival last summer? Likely, the answer is yes. That’s because aerial advertising brings something to the table that traditional advertisements just can’t touch – novelty and uniqueness, which breeds remembrance. That is, we remember advertisements that come to us in a unique and novel way. We remember ads that, themselves, are unique and novel.Marketing experts will tell you that the key to creating memorable advertising is making it memorable. That is, no matter the product, present it in a way that’s interesting and memorable. Even ads for housecleaning can be exciting if presented in a unique way.Advertisers, then, should look toward airplane messages as a way to get their advertising remembered. You could spend hours coming up with the right slogan and the best looking advertisement, or advertisers can spend a short period of time working with a representative from an aerial advertising company.Because airplane advertising makes use of short messages, it is important that vital information is conveyed quickly, but creating a novel advertisement is much easier. As far as advertising goes, there’s little that’s more novel and unique than airplane advertising. When people hear that plan overhead, they naturally look skyward. They pay attention to the banner towing and they remember what they read on the banner that’s being towed.Consumers report very positive responses to aerial advertising and that’s largely due to its novelty, its unique way of presenting an advertisement.When advertisers are looking for the right medium for their advertising dollar, they are well served to look toward airplane advertising. It offers the uniqueness that people remember and an opportunity to get a message out to potentially thousands of people at once. There are few other advertising mediums that can boast of that.Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.