Online advertising has no match when compared with other advertising options. Its popularity is increasing these days because it is affordable and provides high returns on investment. Using this method, any small business can give tough competition to a large and established business and this is the reason this method is adopted by many small businesses owners. This method has helped the small businesses to grow large by picking up thousands of customers in short time. This method provides some great advantages to the ad owners and if you want to advertise your product or service then you must know these advantages.Control of ConsumersThis advertising method gives a control to consumers also. The consumer will have the choice to view the advertisement or forget it. The consumer can also participate in the selling process by providing their feedback about the product. The feedback of consumers will help the developer to know the improvements needed in the product to make it better and competitive. The feedback of consumers also help in the improving the overall sales of a product.Target AudienceWith the help of this method, an advertisement reaches to the maximum targeted audience. It means that an advertisement will be viewed by only interested visitors. This is because the advertisement of the ad owner will be published on those sites only that exist in the same niche. For example, an advertisement of a health product will not be shown to a consumer interested in buying a musical instrument.Easy to plan and executeOnline advertisements are easy to plan and execute because an ad owner can plan his advertisement and execute his plan on his own. No extra manpower is required to plan or execute this method of advertising. If an ad owner lacks the knowledge of submitting their advertisement then they can also hire an expert to do the job for them but they may also learn these techniques and gain experience. An experienced online ad owner can do all adverting work on his own. The ad owners can also make a plan that fits well in their budget so this method is also cost efficient when compared to other offline advertising methods.Easy to publishIt is a time consuming task for the ad owners to get publishers for publishing their advertisements but if an ad owner is using online advertising methods then getting publishers to display the advertisement is very easy. The ad owner only needs to set up an account with Google or other advertising network, design their advertisement, decide their budget and pricing and submit. The publishers in the same niche will start displaying the advertisements because the income of publishers in online advertising is ongoing.The measurement of performance is also easier in this advertising method and this is the reason why the use of online advertising is increasing and this method is becoming popular.